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Sales & marketing

Market researcher

Market research interviewers find out what people think about products, services or issues.

Annual Salary

£17,000 to £24,000

Average UK salary in 2022 was £33,200
(source Office for National Statistics)

Working hours

25 to 37 variable

You could work: evenings / weekends; flexibly

Future employment

There will be 4% more Market researcher jobs in 2027.

Day to day tasks

In your day-to-day tasks you may:

  • explain the purpose of your survey and encourage people to take part
  • ask people questions about a product or service by telephone or online
  • interview people in person in the community, or by visiting them at home
  • ask questions from a scripted questionnaire or survey
  • record people's answers, sometimes videoing them during the interview
  • organise the results and pass them to your supervisor
  • write survey reports and store information securely

Working environment

You could work from home, in a contact centre or in the community.

You can get into this job through:

  • a college course
  • an apprenticeship
  • applying directly
  • specialist courses run by a professional body

You could do a college course, which may be useful when looking for a job. Courses include:

  • Level 1 Certificate in Customer Service
  • Level 2 Certificate in Principles of Working in Customer Service
  • Level 2 Certificate in Principles of Marketing

Entry requirements

You'll usually need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
For more information

You could apply for a place on an apprenticeship to get into this career. Examples include:

  • Customer Service Practitioner Level 2 Intermediate Apprenticeship
  • Customer Service Specialist Level 3 Advanced Apprenticeship
  • Multi-channel Marketer Level 3 Advanced Apprenticeship

Entry requirements

To get onto an apprenticeship, you'll find it useful to have:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
For more information
Volunteering and work experience

Charities often recruit volunteers to help with market research activities. This could give you valuable experience for job applications. You can find opportunities on sites like Do It.

Direct application

You could apply directly for jobs. Experience in marketing, call centre operations or customer service may give you an advantage. Employers will be interested in your personality, your enthusiasm and your communication skills.

Other routes

You can do market research courses through The Market Research Society, which may help you get into this job.

More information

Career tips

Experience in sales or marketing could help you get into this career. For some roles it may be an advantage to be able to drive.

Further information

You'll find more advice about working in market research through The Market Research Society.

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With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

Some market research interviewers choose to specialise in areas such as medical research. There may also be demand for interviewers who are fluent in other languages.

Skills required and how your skills match up

What skills are required?

You'll need:

  • customer service skills
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be flexible and open to change
  • active listening skills
  • excellent written communication skills
  • to be thorough and pay attention to detail
  • analytical thinking skills
  • the ability to work well with others
  • to be able to use a computer and the main software packages competently
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