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Sales & marketing

E-commerce manager

E-commerce managers sell and advertise products and services on the internet.

Annual Salary

£25,000 to £60,000

Average UK salary in 2022 was £33,200
(source Office for National Statistics)

Working hours


You could work: evenings / weekends;

Future employment

There will be 2.9% more E-commerce manager jobs in 2027.

Day to day tasks

In this role you could:

  • research customer needs and how they respond to adverts
  • create product listings that appeal to your customers
  • work with marketing teams on social media campaigns
  • look at web traffic to measure promotion success or make improvements
  • make business decisions about products, pricing and promotions
  • work with technical teams to fix website problems
  • write management reports on sales performance
  • research competitors and keep up to date with trends in technology

Working environment

You may need to wear smart business clothes.

You could work in an office.

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • a graduate training scheme

Companies recruit from a range of degree subjects. You may have an advantage with a foundation degree, higher national diploma or degree in subjects like:

  • business management
  • digital marketing
  • business enterprise
  • retail management

It's important to gain experience during your degree through things like work shadowing, internships or year in industry placements. Your university careers service can help you to find suitable opportunities.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree
For more information

The following degree apprenticeships are relevant to this role:

  • digital marketer
  • express delivery manager
  • retail leadership

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
For more information

You could start working as an assistant in a retail buying or marketing department and become an e-commerce manager through training and promotion.

Volunteering and work experience

You could get online sales skills and experience through:

  • volunteering for charities who sell items online using websites like online auction sites or second hand sales sites
  • a work placement in a retail marketing department or marketing agency

Do-IT has more information on volunteering opportunities.

Other routes

You can apply for a graduate training scheme with a company if you have a degree.

More information

Career tips

You can learn new skills like digital marketing through doing free online courses from the Skills Tool Kit.

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You could:move into senior management roles like sales director or chief executive; set up your own online business; work as an e-commerce consultant

Skills required and how your skills match up

What skills are required?

You'll need:

  • the ability to sell products and services
  • the ability to use your initiative
  • business management skills
  • persuading skills
  • the ability to monitor your own performance and that of your colleagues
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • thinking and reasoning skills to come up with new ideas
  • persistence and determination
  • to be able to use a computer and the main software packages competently
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