Annual Salary
£18,000 to £50,000
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
Swap to Admin, HR, legal or Finance & accounting or go back to all job sectors
Swap to Admin, HR, legal or Finance & accounting or go back to all job sectors
Advertising media planners decide which media is best to advertise their client's products or services.
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
You could work: evenings; occasionally
There will be
1.8% more Advertising media planner jobs in 2029.
In this role you could:
You could work in an office or at a client's business.
You can get into this job through:
To become an advertising media planner, you'll usually need a foundation degree, higher national diploma or degree in a subject like:
You can apply for graduate roles in advertising agencies like junior media planner if you have a degree.
Some employers combine the roles of media planner and media buyer which means you could get a wide range of experience before specialising in planning.
You'll usually need:
You could start on an advertising and media executive advanced apprenticeship.
If you also get some advertising experience, you can apply for jobs as a media planner.
This usually takes 18 months to complete and is a mix of learning in the workplace and study.
You might be able to start in a junior position at a small advertising agency in a position like admin assistant.
You can then work your way up as your experience in advertising grows.
Experience will help you understand advertising and allow you to meet new people who may help you find paid work.
You could try:
You could contact agencies directly to ask about volunteering opportunities. You could also make contacts on social media channels like LinkedIn.
You could take the advertising Foundation Certificate to get some of the skills you need to get a paid job in advertising.
The course is offered by the Institute of Practitioners in Advertising and is open to anyone with less than one year of experience in an advertising, marketing or communications role.
It might be useful to get some work experience in a media, marketing, communication or sales role.
You could join the Institute of Practitioners in Advertising (IPA) to find training opportunities for professional development and to make industry contacts.
You can find out more about how to become an advertising media planner from the IPA.
You can also find out about working in a creative career from Discover Creative Careers.
With experience you could:get a job as an advertising account manager; become a senior advertising planner or strategic manager; work as a freelance media planner
Professional and industry bodies: You could join the Institute of Practitioners in Advertising, for professional development, training opportunities and to make industry contacts.
You can find out more about becoming an advertising media planner from the Institute of Practitioners in Advertising.
You'll need: