Annual Salary
£22,000 to £45,000
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
Swap to Sports or Tourism or go back to all job sectors
Swap to Sports or Tourism or go back to all job sectors
Visitor attraction general managers look after the operation and finances of an attraction, and the health and safety of staff and visitors.
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
You could work: evenings / weekends / bank holidays; flexibly
There will be
2.2% more Visitor attraction general manager jobs in 2027.
In your day-to-day duties, you could:
You may need to wear a uniform.
You could work at an information centre, at monuments and castles, in a museum, at an art gallery or at a zoo.
Your working environment may be outdoors some of the time.
You can get into this job through:
There is no set entry route to become a visitor attraction general manager but it may be useful to do a relevant foundation degree, higher national diploma or degree in:
You'll usually need:
You could work towards this role by doing a subject like a Level 3 Extended Diploma in Leisure and Tourism.
This would teach you some of the skills and knowledge you need and may help you to get a job as a trainee assistant manager.
You'll usually need:
It may be possible to work your way into this job by starting in a customer service or hospitality role, with an attraction, and apply for promotion when you've got enough experience.
You can apply directly for jobs if you've got relevant skills and knowledge. For example, you'll have an advantage if you've worked in visitor attraction management, or have experience in leisure, hospitality, catering or retail management.
You'll need to:
You're likely to find work with local authorities, theme parks, national parks, museums and sites of cultural and historical interest.
With experience, you could progress to senior roles like divisional, regional or group director.
You'll need: