Entertainment agent

Entertainment agents promote the careers and manage the business affairs of performers and other professionals in the entertainment industry.

Annual Salary

£15,000 to £100,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours


Future employment

There will be 2% more Entertainment agent jobs in 2024.
In your local area

What's it all about?

Your day-to-day duties may include:

  • arranging auditions and bookings for clients
  • negotiating contracts and fees
  • organising tours and booking venues
  • advising clients, like advising actors which roles to audition for
  • arranging publicity and promotion
  • winning clients and scouting for new talent
  • handling media enquiries, fan mail and requests for personal appearances
  • dealing with travel arrangements and work permits

There are no set requirements. Your experience, enthusiasm and ability to make contacts are more important than academic qualifications.

You could start as an administrator or assistant in an agency or artist management company, and work your way up. Voluntary work experience can be as useful as paid experience.

Relevant work experience includes:

  • business management
  • accounting and administration
  • media or performing arts, particularly if you are applying to work in a larger agency
  • public relations
  • organising and promoting events

You could become an agent or manager after having been a performer yourself, or by managing friends’ careers. This is quite common in the music industry.

Foreign language skills and knowledge of contract law could also be helpful. 

£15,000 to £100,000

Starter salary: £15,000

Experienced salary: Up to £30,000

As an agent or manager, you’ll usually keep between 10% and 25% of your client’s overall fee.

These figures are a guide.


You’ll usually work standard office hours although you may need to be flexible. You may need to attend performances in the evenings or at weekends, or speak to international contacts in other time zones.

You’ll be office-based, but will often travel to meetings and events, possibly internationally. 

The work can be stressful, as there is strong competition to win and keep the best clients.

You could work for an agency or artist management company, be self-employed or set up your own agency. 

Your progression will depend on building a strong reputation, and attracting top performers onto your books.

Skills required and how your skills match up

What skills are required?

You’ll need: 

  • a highly organised approach to work
  • business sense
  • excellent persuading and negotiating skills
  • the ability to build contacts and close working relationships
  • IT and administrative skills
My top 5 skills from the skills bank
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