Advertising account executive

Advertising account executives provide the link between an advertising agency and its clients.

Annual Salary

£18,000 to £60,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours


Future employment

There will be 4% more Advertising account executive jobs in 2024.
In your local area

What's it all about?

Your day-to-day duties may include:

  • meeting clients to discuss their needs
  • working with account planners
  • coming up with campaigns that meet the client's needs and budget
  • presenting campaign ideas and costs to clients
  • briefing the creative team that produces the words and artwork
  • checking and reporting on the campaign’s progress
  • keeping in contact with the client at all stages of the campaign
  • managing the account’s budget and invoicing the client
  • trying to win new business for the agency

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • applying for a graduate training scheme


You could get into advertising with any degree subject, although some employers may prefer a relevant subject like:

  • advertising and marketing
  • statistics or operational research
  • communication and media studies
  • business or management
  • psychology

You'll usually need:

  • 2 to 3 A levels for a degree


There is no set entry route to become an advertising account executive but it may be useful to do a relevant subject like a Foundation Certificate in Marketing.

Entry requirements for these courses vary.


You may be able to get into this job through an advertising and media executive advanced apprenticeship.

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), including English and maths, for an advanced apprenticeship.


In smaller advertising agencies you may be able to start in a junior position like administrator, and work your way up as your experience in the industry grows.

Other routes

You could apply for a graduate training scheme if you have a degree.

Career tips

It's a good idea to have a presence on social networking sites. You could also show your creative and communication skills to employers through your own blog or website.

£18,000 to £60,000

Starter salary: £18,000 to £24,000

Experienced salary: £30,000 to £45,000

These figures are a guide.


You’ll usually work from 9am to 5pm, Monday to Friday. Your hours may be longer when you have deadlines to meet.

You’ll be based in an office, but you may also travel to meet clients.

With experience, you could progress to account manager, become an agency director, or set up your own agency.

You can find out more about a career in advertising from the Institute of Practitioners in Advertising.

Skills required and how your skills match up

What skills are required?

You'll need:

  • the ability to sell products and services
  • customer service skills
  • persistence and determination
  • ambition and a desire to succeed
  • the ability to use your initiative
  • the ability to accept criticism and work well under pressure
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • to be able to carry out basic tasks on a computer or hand-held device
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