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Advertising account executive

Advertising account executives provide the link between an advertising agency and its clients.

Annual Salary

£18,000 to £60,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours

40

5%
Future employment

There will be 5% more Advertising account executive jobs in 2023.
In your local area

What's it all about?

You’ll work for an agency that deals with advertising media like:

  • digital
  • social media
  • mobile marketing
  • direct marketing

Your day-to-day tasks may include:

  • meeting clients to discuss their needs
  • working with account planners
  • coming up with campaigns that meet the client's needs and budget
  • presenting campaign ideas and costs to clients
  • briefing the creative team that produces the words and artwork
  • checking and reporting on the campaign’s progress
  • keeping in contact with the client at all stages of the campaign
  • managing the account’s budget and invoicing the client
  • trying to win new business for the agency

You’ll usually handle about 3 or 4 accounts at the same time.

There are no set requirements, but you’ll usually need a degree. 
Relevant degrees include:

  • advertising
  • marketing
  • statistics or operational research
  • communication and media studies
  • business or management
  • psychology

You’ll also need an interest in advertising and excellent communication skills.

Experience is highly valued by employers. You could try:

  • work experience placements
  • internships
  • temporary employment

You may be able to start in a more junior position like administrator, and work your way up as your experience grows.

You could get into this job through an apprenticeship.

£18,000 to £60,000

Starter salary: £18,000 to £24,000

Experienced salary: £30,000 to £45,000

These figures are a guide.

40

You’ll usually work from 9am to 5pm, Monday to Friday. Your hours may be longer when you have deadlines to meet.

You’ll be based in an office, but you may also travel to meet clients.

With experience, you could progress to account manager, become an agency director, or set up your own agency.

Skills required and how your skills match up

What skills are required?

You’ll need:

  • strong presentation and negotiation skills
  • organisational and time management skills
  • people skills
  • the ability to lead and motivate a team
  • excellent business sense and the ability to work to budgets
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