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Software & systems

Web content manager

Web content managers are responsible for the words that goes on an organisation's website.

Annual Salary

£25,000 to £55,000

Average UK salary in 2022 was £33,200
(source Office for National Statistics)

Working hours

35 to 40 a week

You could work: evenings; occasionally

Future employment

There will be 2.4% more Web content manager jobs in 2027.

Day to day tasks

In your day-to-day tasks you could:

  • research and write text
  • edit and proofread existing text
  • use a content management system to publish content
  • respond to questions and requests
  • create new content and editing guidelines
  • report on website performance and content popularity
  • train new staff to produce and edit content
  • look at feedback to design and plan content

Working environment

You could work from home, at a client's business or in an office.

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
For more information

You could take a college course to help you to get a trainee manager's job.

Courses include:

  • Level 3 Diploma in Creative Digital Media
  • Level 4 Certificate in Professional Marketing

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course
For more information

You could do a digital and technology solutions professional degree apprenticeship.

This will typically take around 3 years to complete.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship
For more information

You could start as a digital content editor and work your way up. You'll find it easier to get work if you have examples of your writing, such as articles, blogs or freelance content work.

You'll also need to show experience of:

  • content management systems (CMS)
  • content and style guidelines
  • search engine optimisation (SEO)

More information

Further information

You can get more advice on working in web content from:techskills; Chartered Institute of Editing and Proofreading; National Council for the Training of Journalists

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You could move into:information management; search engine optimisation (SEO); web development; wider information planning; policy roles

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • the ability to read English
  • to be able to use a computer and the main software packages competently
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