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Software & systems

Web content manager

Web content managers are responsible for the information that goes on an organisation's website.

Annual Salary

£25,000 to £55,000

Average UK salary in 2019 was £30,378
(source Office for National Statistics)

Working hours

35 to 40 a week

You could work: evenings; occasionally

Future employment

There will be 3% more Web content manager jobs in 2025.
In your local area

What's it all about?

Day to day tasks

Your day-to-day tasks may include:

  • using metrics and feedback from users to design and plan content
  • researching and writing text for a target audience
  • editing and proofreading existing text
  • publishing digital content using a CMS
  • monitoring and posting replies to online message boards and dealing with email enquiries
  • developing new content and editorial guidelines
  • attending content planning and commissioning meetings with other departments or clients
  • creating and monitoring social media output and feedback
  • making sure web pages are picked up by search engines (search engine optimisation)
  • reporting on website performance and content popularity
  • training new staff to produce and edit content

Working environment

You could work from home, at a client's business or in an office.

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
For more information

You could take a college course, which may help you to get a trainee manager's job. Courses include:

  • Level 4 Diploma in Creative and Digital Media
  • Level 4 Certificate in Professional Marketing

Entry requirements

You'll usually need:

  • 1 or 2 A levels, a level 3 diploma or relevant experience for a level 4 or level 5 course
For more information

You could do a digital and technology solutions professional degree apprenticeship.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship
For more information

You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work.

You'll also need to show you've got experience of:

  • managing content team staff
  • designing and managing a content strategy
  • writing style guides
  • assessing content to make sure it meets user needs
  • monitoring marketing campaigns like social media and online advertising
  • creating guidelines on copyright, privacy and web accessibility
  • agile project management
  • HTML, markdown, and web content management systems (CMS)
  • search engine optimisation (SEO) and web measurement tools like Google Analytics
  • building relationships with partners and stakeholders

More information

Further information

You can get more advice on working in web content from:Tech Future Careers; Society for Editors and Proofreaders; National Council for the Training of Journalists

You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • the ability to read English
  • to be able to use a computer and the main software packages confidently
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