Annual Salary
£0 to £0
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
Swap to Data & network or Software & systems or go back to all job sectors
Swap to Data & network or Software & systems or go back to all job sectors
Social media influencers create and post videos online about their life, specialist interests and products.
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
You could work: freelance / self-employed;
There will be
4.3% more Social media influencer jobs in 2029.
As a social media influencer you could:
You could work from home, in a creative studio or in an office.
You can get into this job through:
You can do a college course to get practical skills in using editing equipment and software.
Courses include:
A course that includes work experience will give you the chance to make contacts in the industry.
You could learn useful skills for this role by applying to do a Content Creator Level 3 Advanced Apprenticeship, or Multi-channel Marketer Level 3 Advanced Apprenticeship.
There are no set entry requirements but it may help you to get in if you have:
It's important that you get as much practical experience as you can.
You could:
Do IT has more information on volunteering opportunities in your area.
You could develop your skills and knowledge using free online learning resources that show you how to create clips, podcasts and reels, as well as editing sound and adding effects.
You could also take short courses in video editing run by film schools and private training providers.
You can get advice and tips online from other influencers.
Many people start as a hobby alongside doing other paid work. This gives you the chance to get subscribers or followers while you improve your skills.
You could join the Institute of Data and Marketing or the Influencer Marketing Trade Body for training opportunities, industry advice and to make industry contacts.
You can find some useful resources to help you develop the film making skills you'll need from Screenskills.
You could work for a retail, fashion or marketing company, managing a team of freelance social media influencers or vloggers.
You might also specialise in a particular area, for example:travel; gaming; health and wellbeing; music and entertainment; sport and fitness; fashion and beauty
You'll need: