Social media

Vlogger

Vloggers create videos about their life or special interests and add them to their social media channels.

Annual Salary

variable

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours

What's it all about?

Your day-to-day duties may include:

  • planning what to film and writing scripts
  • making short films with a video camera or mobile phone
  • getting permission to film people or locations
  • using software to edit your videos and add text or special effects
  • tagging videos with web links for products you promote
  • promoting your vlog to get more followers
  • answering viewers' questions
  • analysing web tracking data on your channels to understand what works best
  • keeping up to date with other vloggers' activity and new technology

You can get into this job through:

  • a college course
  • an apprenticeship
  • volunteering
  • teaching yourself
  • short private training courses


  • You can do a college qualification to get practical skills in using editing equipment and software.
    Courses include:
    • Level 1 Award In Video Editing and Production for Creative Media Industries
    • Level 2 Technical Diploma in Digital Audio and Visual Production
    • Level 3 Diploma in Creative Media Production
    The most useful courses include work placements and give you the chance to make contacts in the industry. 

You'll need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G) for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D) for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) for a level 3 course

You can work towards this role by starting a junior content producer advanced apprenticeship.

Entry requirements

There are no set entry requirements but it may help you to get in if you have:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship

t's important that you get as much practical experience as you can.

You can do this through:

  • volunteering to create and edit videos for charities
  • doing a work placement in a digital marketing agency
  • editing student or community film productions
  • getting involved in your employer's social media channels

Do-it has more information on volunteering opportunities in your area.

You could build up your skills and knowledge using free online learning resources that show you how to create vlogs and edit video and sound.

You could also take short courses in video editing run by film schools and private training providers.



variable

Starter salary: variable

Experienced salary: variable

Vloggers are usually self employed. If you can attract a lot of views and followers to your content, then you will in turn attract advertisers. You could also attract sponsorship in money or goods to review and use a particular product or brand. Often it is about vlogging about a specific 'topic' that appeals to a lot of people eg makeup tutorials, clean eating, skin care and fashion.

So, how is video blogging a career and how are these young entrepreneurs making money from this? Well, because they have such a massive fan base and are so influential on other peoples buying habits, companies want them to review their products. Well-known brands will give their products to vloggers for free or pay them to advertise their products to the millions of followers that subscribe to the vlogger. For instance, Tanya Burr, a fashion and Beauty vlogger with over two million YouTube subscribers, has teamed up with retail giant Unilever beauty brands including Dove, Tresemme and VO5 to advertise products to her huge fan base.

Great freebies aren’t the only benefit of vlogging, they also get a good source of income from advertising banners on their video blog sites. For example, a banner ad on a vlog can pay up to £20,000 a month and product placement can cost as much as £4000. What’s more, they might find themselves being invited to big name events like London Fashion Week as well as a whole host of other opportunities with all the networking that is involved.

owever, although the benefits of vlogging are great and they are doing something that they are passionate about– it’s important that anyone looking to get into vlogging understands that it is certainly no easy task. It requires complete dedication with constant attention and regular updates on their social media channels, if they want to be successful and build an influential fan base.

So, as video becomes increasingly more influential on peoples lifestyles, it is a wonder whether more and more people will see video as a way to kick start their career. However, if graduate job prospects continue to improve in the same way as they currently are, perhaps more graduates will settle for a graduate career rather than kick-start their career on their own.


Some vloggers are employed by companies and use their filming studios to record their vlogs. Others record in their bedroom, so this can fit in with studying and other jobs.

Career tips

You can get advice and tips online from other vloggers who have recently started up.

http://www.bbc.co.uk/newsbeat/…


Professional and industry bodies

You could join The Institute of Direct and Digital Marketing for training opportunities and to make industry contacts.

Further information

You can find out more about vlogging and media marketing from:

ou could work for a retail, fashion or marketing company, managing a team of freelance vloggers or social media influencers.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of media production and communication
  • to be thorough and pay attention to detail
  • the ability to understand people’s reactions
  • excellent verbal communication skills
  • thinking and reasoning skills to come up with new ideas
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • ambition and a desire to succeed
  • you will be expected to know how to use a computer and tools to benefit this job.


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