Skip to content

Social media


Vloggers create videos about their life or special interests and add them to their social media channels.

Annual Salary


Average UK salary in 2019 was £30,378
(source Office for National Statistics)

Working hours


You could work: freelance / self-employed;

What's it all about?

Day to day tasks

Your day-to-day duties may include:

  • planning what to film and writing scripts
  • making short films with a video camera or mobile phone
  • getting permission to film people or locations
  • using software to edit your videos and add text or special effects
  • tagging videos with web links for products you promote
  • promoting your vlog to get more followers
  • answering viewers' questions
  • analysing web tracking data on your channels to understand what works best
  • keeping up to date with other vloggers' activity and new technology

Working environment

You could work from home or in an office.

You can get into this job through:

  • a college course
  • an apprenticeship
  • volunteering
  • teaching yourself
  • short private training courses

You can do a college qualification to get practical skills in using editing equipment and software. Courses include:Level 1 Award In Video Editing and Production for Creative Media Industries; Level 2 Technical Diploma in Digital Audio and Visual Production; Level 3 Diploma in Creative Media Production

The most useful courses include work placements and give you the chance to make contacts in the industry.

Entry requirements

You'll need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
For more information

You can work towards this role by starting a junior content producer advanced apprenticeship.

Entry requirements

There are no set entry requirements but it may help you to get in if you have:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
For more information
Volunteering and work experience

It's important that you get as much practical experience as you can.

You can do this through:

  • volunteering to create and edit videos for charities
  • doing a work placement in a digital marketing agency
  • editing student or community film productions
  • getting involved in your employer's social media channels

Do-it has more information on volunteering opportunities in your area.

Other routes

You could build up your skills and knowledge using free online learning resources that show you how to create vlogs and edit video and sound.

You could also take short courses in video editing run by film schools and private training providers.

More information

Career tips

You can get advice and tips online from other vloggers who have recently started up.

Professional and industry bodies

You could join the Institute of Data and Marketing for training opportunities and to make industry contacts.

Further information

You can find out more about vlogging and media marketing from icould.

You could work for a retail, fashion or marketing company, managing a team of freelance vloggers or social media influencers.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of media production and communication
  • to be thorough and pay attention to detail
  • the ability to understand people’s reactions
  • excellent verbal communication skills
  • thinking and reasoning skills to come up with new ideas
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • ambition and a desire to succeed
  • the ability to read English
  • to be able to use a computer and the main software packages confidently
My top 5 skills
Please sign in to compare your skills to this job. Sign in

To save or view your choices and results you must sign in or register (takes 1 minute).

Sign in Register