Annual Salary
£20,000 to £50,000
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
Swap to Data & network or Software & systems or go back to all job sectors
Swap to Data & network or Software & systems or go back to all job sectors
Digital marketers promote brands, products and services through social media, websites and apps.
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
You could work: evenings; occasionally
There will be
2.9% more Digital marketer jobs in 2027.
As a digital marketer, you'll look after different digital products. Your day-to-day tasks will include:
You could work in an office or at a client's business.
You can get into this job through:
You could do a higher national diploma or degree in:
You could also study a related subject, which would help you get some of the skills that are important for a career in marketing. Subjects include:
You'll usually need:
You could complete a college qualification to help you get your first job. Qualifications include:
You may need:
You could do a digital marketer advanced or degree apprenticeship, or an advanced or higher apprenticeship in social media and digital marketing.
You'll usually need:
You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.
You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.
You can find short courses on digital copywriting, marketing and mobile marketing through the Institute of Data and Marketing.
You can study for specialist digital marketing qualifications through The Chartered Institute of Marketing. They offer qualifications from introductory to professional level.
You can also get a communications qualification from the Chartered Institute of Public Relations.
These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.
You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing and the Institute of Data and Marketing.
With experience, you could specialise in a particular type of digital marketing, like mobile or video marketing.
You could become a senior digital marketing officer or head of online marketing. You could also work as a freelance digital marketing consultant, or move into related areas like advertising, sales, e-commerce or public relations.
You'll need: