Sales & marketing

Sports agent

Sports agents negotiate employment contracts for their clients.

Annual Salary


Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours


Future employment

There will be 4% more Sports agent jobs in 2023.
In your local area

What's it all about?

You might work for a sports agency, a law firm that specialises in sporting contracts. You could also be freelance. Some sports agents are employed by football clubs to recruit players on their behalf.

Your day-to-day duties could include:

  • scouting for new and talented athletes and players at sports matches and events
  • finding opportunities with organisations for athletes and players
  • managing your client’s marketing and endorsement activities
  • representing your client if there’s a dispute with the organisation that employs them
  • acting as a media spokesperson for your client
  • handling contract and salary packages
  • supporting your clients during times of personal difficulty, loss of form or when they're under pressure

A lot of your work will involve contract negotiation and making sure contracts meet legal guidelines. You might use a solicitor to carry out the legal contract work.


You could do a foundation degree or degree in sports management before joining a management company as a trainee.

A qualification in law or business may also be useful, although it's not essential.

You'll usually need:

  • 2 to 3 A levels for a degree

Other Routes

There are no set entry requirements, but you’ll usually need:

  • work experience with a sports agency
  • contacts within sport
  • legal knowledge
  • business knowledge, including marketing and promotion

It may help you to:

  • contact agencies about voluntary placements or internships
  • build up your contacts
  • understand contract law, or be a trained solicitor
  • study for a degree or postgraduate course in international sports management or business management


Your income will depend on whether you work for an employer or for yourself, your experience and your reputation. It will also depend on the level of athlete you represent.

If you’re employed by a sports agency, you may be paid a fixed salary, and between 4% and 10% of the athlete's playing contract. You may also take between 10% and 30% of the athlete's endorsement or advertising contract.


You might work for a large company, or for yourself. You’ll often work long hours, and may need to work 7 days a week during busy periods.

You’ll work in an office and you’ll also need to attend many of events your clients compete in. 

You’ll usually need to be available at short notice to give advice to clients and to represent them to the media.

There can be a lot of travel, and you’ll need a driving licence for most jobs.

With experience and contacts, you could set up your own sports agency.

Skills required and how your skills match up

What skills are required?

You’ll need:

  • excellent communication and negotiation skills
  • the ability to get on with a wide range of people
  • the ability to promote yourself and your clients
  • excellent business skills
  • maths skills
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