Sales & marketing

Sports agent

Sports agents negotiate employment contracts for their clients.

Annual Salary

variable

Average UK salary in 2018 was £29,588
(source Office for National Statistics)

Working hours

36 to 38 variable

You could work: evenings / weekends / bank holidays; at short notice

2%
Future employment

There will be 2% more Sports agent jobs in 2024.
In your local area

What's it all about?

Day to day tasks

Your day-to-day duties could include:

  • scouting for new and talented athletes and players at sports matches and events
  • finding opportunities with organisations for athletes and players
  • managing your client’s marketing and endorsement activities
  • representing your client if there’s a dispute with the organisation that employs them
  • acting as a media spokesperson for your client
  • handling contract and salary packages
  • supporting your clients during times of personal difficulty, loss of form or when they're under pressure

Working environment

You could work on a sports field, from home, at a sports arena or in an office.

Your working environment may be outdoors some of the time and you'll travel often.

You can get into this job through:

  • a university course
  • working your way up
University

You could do a foundation degree or degree in sports management before joining a management company as a trainee.

A qualification in law or business may also be useful, although it's not essential.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
For more information
Work

There are no set entry requirements to be a football or sports agent. To get started, most agents usually have:

  • work experience with a sports agency – you can contact agencies to see if there are voluntary placements or internships available
  • contacts within sport – you can build up your contacts by watching games and matches and getting to know club officials, players, and their parents and friends
  • legal knowledge – a lot of your work will involve looking over legal contracts, so you'll need a good understanding of contract law, and it may help if you're a trained solicitor
  • business knowledge – this is very important to the role, so you may also find it useful to study for a degree or postgraduate course in international sports management or business management

More information

With experience and contacts, you could set up your own sports agency.

Skills required and how your skills match up

What skills are required?

You'll need:

  • customer service skills
  • the ability to accept criticism and work well under pressure
  • the ability to sell products and services
  • the ability to use your initiative
  • persistence and determination
  • to be thorough and pay attention to detail
  • ambition and a desire to succeed
  • excellent verbal communication skills
  • knowledge of English language
  • to be able to carry out basic tasks on a computer or hand-held device
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