Sales & marketing

Public relations director

Public relations directors manage communications campaigns for their organisations or clients.

Annual Salary

£40,000 to £80,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours

40 to 48

Future employment

There will be 5% more Public relations director jobs in 2024.
In your local area

What's it all about?

Your day-to-day duties may include: 

  • planning and delivering communications campaigns for clients
  • raising awareness of your organisation and its aims
  • communicating messages through online, print and broadcast media
  • managing relationships with clients and sub-contracted PR agencies
  • reporting to the organisation’s board or owner
  • representing the organisation at conferences, events and in the media
  • keeping up to date with media stories and trends
  • managing budgets
You’ll usually need several years’ experience at senior management level in public relations (PR) or marketing. A background in journalism or broadcasting could also be useful.

You must have an excellent understanding of how the media works and the ability to think clearly under pressure will be vital.

A degree, postgraduate or professional qualification in PR, communications or marketing will be needed for most jobs.

The Public Relations & Communications Association and the Chartered Institute of Public Relations have more details about working in PR.

£40,000 to £80,000

Starter salary: £40,000 to £50,000

Experienced salary: £55,000 to £70,000

These figures are a guide.

40 to 48

You’ll usually work between 40 and 48 hours a week, which could include weekends and evenings.

You’ll be based in an office, but spend much of your time attending meetings and travelling to meet clients.
With experience, you could move on to a bigger agency or move up to become the chief executive or head of an organisation.

You could also work as a PR consultant, advising corporate clients on communications strategy and policy.

Skills required and how your skills match up

What skills are required?

You’ll need:

  • leadership skills
  • planning and project management skills
  • the ability to build relationships with partners
  • digital media and communication skills
My top 5 skills from the skills bank
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