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Sales & marketing

Public relations director

Public relations (PR) directors manage communication campaigns and strategy for their organisation or clients.

Annual Salary

£40,000 to £80,000

Average UK salary in 2023 was £34,963
(source Office for National Statistics)

Working hours

39 to 41 a week

You could work: between 8am and 6pm; attending events or appointments

3.4%
Future employment

There will be 3.4% more Public relations director jobs in 2027.

Day to day tasks

As a public relations director, you could:

  • plan and deliver communication campaigns for clients
  • raise awareness of your organisation and its aims
  • manage relationships with clients and agencies
  • report to the organisation’s board or owner
  • represent the organisation at conferences and events
  • keep up to date with media stories and trends

Working environment

You may need to wear smart business clothes.

You could work in an office or at a client's business.

You can get into this job through:

  • a university course
  • working towards this role
  • applying directly
University

You can get into public relations with any degree. However, there are some specialist degrees and postgraduate qualifications recognised by the Chartered Institute of Public Relations you could take, including:

  • Public Relations
  • Marketing Communications with PR
  • Public Relations and Corporate Communications

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study
For more information
Work

You could join a public relations firm as a manager and with experience, work your way up to become a company director.

Direct application

You could apply to become a public relations (PR) director if you've got several years of experience at senior management level in PR, marketing or communications.

More information

You can find out more about careers in public relations from the Public Relations and Communications Association and the Chartered Institute of Public Relations.

More information

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You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.

You could also work as a PR consultant, helping clients with their communications strategy and policy.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of media production and communication
  • customer service skills
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • persistence and determination
  • excellent verbal communication skills
  • to be flexible and open to change
  • the ability to sell products and services
  • to be able to use a computer and the main software packages competently
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