Sales & marketing

Marketing executive

Marketing executives promote a company's products, services or brand.

Annual Salary

£18,000 to £35,000

Average UK salary in 2018 was £29,588
(source Office for National Statistics)

Working hours

37 to 39 a week

You could work: evenings / weekends; occasionally

5%
Future employment

There will be 5% more Marketing executive jobs in 2024.
In your local area

What's it all about?

Day to day tasks

Your day-to-day tasks may involve:

  • researching customer thoughts and feelings and market trends to inform campaigns
  • developing working relationships with clients
  • writing and editing content for print
  • understanding brand guidelines and checking they are followed
  • organising and promoting events
  • creating and planning marketing campaigns
  • managing campaign content for social media and websites

Working environment

You could work in an office or at a client's business.

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by professional bodies
University

You can do a foundation degree, higher national diploma or degree in:

  • marketing communications
  • advertising
  • business and management
  • psychology
  • humanities

It may be possible to study Chartered Institute of Marketing (CIM) qualifications alongside your degree through the Graduate Gateway programme.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree
For more information
Apprenticeship

You can get into this role through a marketing assistant advanced apprenticeship, or higher apprenticeship as a marketing executive.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
For more information
Work

You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.

Volunteering and work experience

You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Direct application

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it's not always essential.

Other routes

You can do professional qualifications offered by The Chartered Institute of Marketing and the Institute of Data and Marketing, which may help your job prospects.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

More information

Professional and industry bodies

You can join The Chartered Institute of Marketing and the The Institute of Data and Marketing to do professional qualifications and to make industry contacts.

Further information

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

With experience, you could become a marketing manager.

You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.

You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

Skills required and how your skills match up

What skills are required?

You'll need:

  • the ability to sell products and services
  • knowledge of English language
  • the ability to use your initiative
  • leadership skills
  • maths knowledge
  • customer service skills
  • business management skills
  • ambition and a desire to succeed
  • to be thorough and pay attention to detail
  • to be able to use a computer and the main software packages confidently
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