Sales & marketing

Marketing executive

Marketing executives promote a company's products, services or brand.

Annual Salary

£18,000 to £35,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours

37 to 40

Future employment

There will be 5% more Marketing executive jobs in 2023.
In your local area

What's it all about?

You could work for sales or marketing agencies, or in marketing departments of organisations like financial services or manufacturing.

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks may involve:

  • doing research on customer and market trends
  • identifying target markets and possible sponsors
  • creating and planning marketing campaigns
  • using automated systems for email campaigns and customer management
  • writing and editing for print and multiple online uses
  • organising promotions and events to meet clients, suppliers and the media
  • managing campaign websites and social media
  • managing budgets and monitoring the effectiveness of campaigns


Many marketing executives enter the job with a foundation degree, higher national diploma or degree. Useful subjects include:

  • marketing communications
  • advertising
  • business and management
  • psychology

It may be possible to study Chartered Institute of Marketing (CIM) qualifications alongside your degree through the Graduate Gateway programme.

Entry requirements

You'll usually need:

  • 1 or 2 A levels for a foundation degree or higher national diploma
  • 2 to 3 A levels for a degree


You can get into this role through a marketing assistant advanced apprenticeship, or higher apprenticeship as a marketing executive.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent qualifications, for a higher or a degree apprenticeship

Other Routes

You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some eomployers may ask for a degree qualification but it's not always essential.

You can do professional qualifications offered by The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing, which may help your job prospects.

£18,000 to £35,000

Starter salary: £18,000 to £22,000

Experienced salary: £22,000 to £30,000

These figures are a guide.

37 to 40

You'll usually work 9am to 5pm, Monday to Friday. You may occasionally work evenings and weekends.

You'll be based in an office but may travel to meet clients and attend events.

You may need a full driving licence.

With experience, you could become a marketing manager.

You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.

You can join The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing for professional recognition, training opportunities and to make industry contacts.

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

Skills required and how your skills match up

What skills are required?

You'll need:

  • the ability to sell products and services
  • knowledge of English language
  • the ability to use your initiative
  • leadership skills
  • maths knowledge
  • customer service skills
  • business management skills
  • ambition and a desire to succeed
  • to be able to use a computer and the main software packages confidently
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