Annual Salary
£19,000 to £36,000
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
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Advertising account planners develop and plan ad campaigns to make sure adverts reach the right audience.
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
You could work: 9am to 5pm; attending events or appointments
There will be
2.9% more Advertising account planner jobs in 2027.
You could:
You may need to wear smart business clothes.
You could work in an office or at a client's business.
You can get into this job through:
To become an advertising account planner, you could do a degree in:
With your degree you can apply for graduate schemes in advertising companies.
Work experience during university
Employers value work experience so it's important to get as much as you can during your studies.
Your university careers service can help you find work experience, internship and placement opportunities.
You'll usually need:
You could start by doing an advertising and media executive advanced apprenticeship.
If you also get some advertising experience, you can apply for jobs as an account planner.
There are no set entry requirements but it may help you to get in if you have:
You might be able to start in a junior position at a small advertising agency in a position like admin assistant.
You can then work your way up as your experience in advertising grows.
Experience will help you understand advertising and allow you to meet new people who may help you find paid work.
You could try:
You could contact agencies directly to ask about volunteering opportunities. You could also make contacts on social media channels like LinkedIn.
You could take the advertising Foundation Certificate to get some of the skills you need to get a paid job in advertising.
The course is offered by the Institute of Practitioners in Advertising and is open to anyone with less than one year of experience in an advertising, marketing or communications role.
Some companies may expect you to start as a trainee advertising account executive or advertising account manager and move into account planning when you have experience.
You could join the APG to find training opportunities and make industry contacts.
You can find out more about careers in advertising from the APG, the Institute of Practitioners in Advertising (IPA) and Discover Creative Careers.
With experience you could:become a senior account planner; manage a team; get a specialist research job; work as a freelance planning consultant; set up your own agency
You'll need: