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Marketing manager

Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

Annual Salary

£25,000 to £55,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours

37 to 40

Future employment

There will be 4% more Marketing manager jobs in 2024.
In your local area

What's it all about?

You could work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing.

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks could include:

  • researching and analysing market trends and your target markets
  • creating marketing and social media strategies
  • planning and managing the launch of new products and services
  • setting budgets, targets and timelines
  • working with in-house or external agencies to produce attractive campaigns that increase business
  • organising and attending events to meet new and existing clients
  • managing budgets and reporting on the effectiveness of campaigns
  • managing a team of marketing executives


You could do a higher national diploma or degree in:

  • marketing
  • business management
  • digital marketing
  • advertising

Entry requirements

You'll usually need:

  • 1 or 2 A levels for a higher national diploma
  • 2 to 3 A levels for a degree


You could do a marketing manager higher or degree apprenticeship.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent qualifications, for a higher or a degree apprenticeship

Other Routes

You could start as a marketing executive and complete a qualification while you're working.

When you've got experience, you could take qualifications offered by professional bodies like The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing to help you move into management jobs.

You could apply directly for management jobs if you've got experience in a related area like sales management, advertising or public relations.

£25,000 to £55,000

Starter salary: £25,000 to £30,000

Experienced salary: £30,000 to £45,000

These figures are a guide.

37 to 40

You'll usually work 9am to 5pm, Monday to Friday.

You may also spend some evenings or weekends at events like product launches, trade fairs or open days.

You'll usually work in an office and may have to travel to meet clients and attend events.

With experience, you could become a regional manager or marketing director. You could also become a brand or account director.

Another option is to become a freelance marketing consultant.

The Chartered Institute of Marketing has details of training and professional development.

Skills required and how your skills match up

What skills are required?

You'll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be thorough and pay attention to detail
  • leadership skills
  • maths knowledge
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages confidently
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