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Marketing manager

Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

Annual Salary

£25,000 to £55,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours

37 to 40

Future employment

There will be 5% more Marketing manager jobs in 2023.
In your local area

What's it all about?

You could work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing.

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks could include:

  • researching and analysing market trends and your target markets
  • creating marketing and social media strategies
  • planning and managing the launch of new products and services
  • setting budgets, targets and timelines
  • working with in-house or external agencies to produce attractive campaigns that increase business
  • organising and attending events to meet new and existing clients
  • managing budgets and reporting on the effectiveness of campaigns
  • managing a team of marketing executives

There are no set entry requirements. You'll usually need 3 to 5 years' experience as a marketing executive, sales manager or public relations officer.

You may need a degree in marketing or business, or a professional marketing qualification.

Another option is to start as a junior marketing manager or marketing apprentice and work your way up.

£25,000 to £55,000

Starter salary: £25,000 to £30,000

Experienced salary: £30,000 to £45,000

These figures are a guide.

37 to 40

You'll usually work 9am to 5pm, Monday to Friday.

You may also spend some evenings or weekends at events like product launches, trade fairs or open days.

You'll usually work in an office and may have to travel to meet clients and attend events.

With experience, you could become a regional manager or marketing director. You could also become a brand or account director.

Another option is to become a freelance marketing consultant.

The Chartered Institute of Marketing has details of training and professional development.

Skills required and how your skills match up

What skills are required?

You'll need:

  • leadership and motivational skills
  • creativity and great attention to detail
  • excellent communication and IT skills
  • budgeting and project management skills
My top 5 skills from the skills bank
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