Annual Salary
£20,000 to £50,000
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
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Marketing executives promote a company's products, services or brand.
Average UK salary in 2023 was £34,963
(source Office for National Statistics)
You could work: evenings / weekends; occasionally
There will be
2.9% more Marketing executive jobs in 2027.
In your day-to-day tasks you may:
You could work in an office, at a client's business or remotely.
You can get into this job through:
Marketing and digital marketing roles are open to graduates of all subjects. You could choose a specialist foundation degree, higher national diploma or degree in subjects like:
Some degree courses are accredited by the Chartered Institute of Marketing (CIM).
Other particularly relevant courses that will give you some of the skills that are important for a career in marketing include:
With a degree you could join a company marketing graduate scheme.
You'll usually need:
You could take a course to help you get into trainee marketing executive roles. These include:
You may need:
You may be able to get into this role through the following apprenticeships:
You'll usually need:
You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive or digital marketer.
You could get work experience and marketing skills by volunteering for a charity and helping with their social media and events communications.
Look for opportunities on sites like:
You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it's not always essential.
You can do professional marketing, digital marketing and communications qualifications that may help your job prospects, through:
Developing your own online presence or 'brand' can be useful to raise your profile with potential employers. You could:create a blog; set up your own website; network with marketing influencers or high profile companies through social media channels
You can join The Chartered Institute of Marketing and the The Institute of Data and Marketing to do professional qualifications and to make industry contacts.
You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.
You could specialise in digital marketing.
With experience, you could become a marketing manager, online marketing manager or director of marketing.
You could also become a freelance marketing consultant, work in advertising, sales or public relations and communications.
You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.
You'll need: