Sales & marketing

Digital marketing officer

Digital marketing officers promote brands, products and services through social media, websites and apps.

Annual Salary

£20,000 to £50,000

Average UK salary in 2018 was £29,588 (source Office for Statistics)

Working hours

30 to 40

Future employment

There will be 4% more Digital marketing officer jobs in 2024.
In your local area

What's it all about?

You’ll work in-house for an organisation's marketing department, or for a marketing agency that works for several clients.

Your day-to-day duties may include:

  • creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter
  • developing market research surveys and working with customers in focus groups
  • working with marketing and PR professionals
  • briefing other professionals like web designers on advertising campaigns
  • writing content for websites, email and social media
  • designing and writing e-communications like e-newsletters and text campaigns
  • making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
  • using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
  • tracking the success of your marketing campaigns and presenting your findings to management
  • using techniques like search engine optimisation (SEO) and search engine marketing (SEM)

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • specialist courses run by private training organisations


You could do a higher national diploma or degree in:

  • marketing
  • management
  • business studies
  • public relations

You'll usually need:

  • 2 to 3 A levels to do a degree or higher national diploma


You could complete a college qualification to help you get your first job. Qualifications include:

  • Level 2 Certificate in the Principles of Marketing
  • Level 3 Diploma in Digital Marketing

You may need:

  • 2 or more GCSEs at grades 9 to 3 (A* to D) for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) for a level 3 course


You could do a digital marketer advanced or degree apprenticeship, or an advanced or higher apprenticeship in social media and digital marketing.

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent qualifications, for a higher or a degree apprenticeship


You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.

Other routes

You can find short courses on digital copywriting, marketing and mobile marketing through The Institute of Direct and Digital Marketing.

You can also study for specialist digital marketing qualifications through The Chartered Institute of Marketing.

£20,000 to £50,000

Starter salary: £20,000 to £22,000

Experienced salary: £30,000 to £38,000

These figures are a guide.

30 to 40

You’ll usually work 9am to 5pm, Monday to Friday. You may work longer at busy times like the run-up to a campaign launch. 

You may also need to attend trade fairs, exhibitions and events, where you’ll make industry contacts, in the evening or at the weekend.

You’ll usually work in an office.

With experience, you could specialise in a particular type of digital marketing like mobile or video marketing. 

You could progress to senior digital marketing officer, head of online marketing, become a freelance digital marketing consultant, or move into a related area like advertising, sales or public relations.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of English language
  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • to be able to use a computer and the main software packages competently
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